CONTENT
MARKETING
CONTENT
MARKETING
If you’d like to speak to the our specialists about how Andout can help you to realise your vision for your next project, please feel free to get in touch.
WHAT WE DO;
Content is one of the most important elements of digital marketing strategy. Successful marketers know how to develop engaging content which will capture their consumers’ attention and which will add value to firm’s offering.Good content is clever, current, innovative, inspiring, daring, surprising, reactive, useful and/or helpful as well as being visually beautiful!
Great content is engaging, original, shareable and linkable (and probably many other things), but for maximum impact online it also needs to be part of a plan.At Andout, our in-house creatives and studio team work closely with your team to map out a Content Marketing strategy that will generally create one hell of a buzz
OUR APPROACH;
Content marketing by Impression calls on our vast knowledge across a wide range of marketing tactics. You can expect our content marketing campaigns to cleverly dovetail with any existing activities you’re managing yourself or through your partners, whilst also capitalising on SEO, PR and paid media knowledge across our team to get the best return for your investment.As your content marketing agency, we will work with you in a collaborative process, grounded in the definition of clear objectives and KPIs, rapid prototyping, continuous user testing and improvement. The result minimises risk and maximises the potential for success, whatever that looks like.
Content Marketing Company Sri Lanka
1. Campaign Ideation
The detail of your content marketing campaign will depend on your goals and aspirations. Our content marketing specialists work closely with you to understand your KPIs and craft effective strategies to meet them.
2. Concept Optimization
Your initial campaign idea is assessed for its potential benefits to ensure we get as much value from it as possible. Expect our SEO team to optimise content, our PR team to help find the news hooks and our paid media team to ensure everything is trackable.
3. Design And Build
Your content marketing campaign can be anything from a simple content hub right through to a large scale interactive asset or tool; depending on your needs, we can brief your internal design/dev resource or use our own to deliver in the format best for you.
4. Promotion
Content optimised for search, promoted through paid media and outreached through digital PR provides the best return on your investment, ensuring no promotion channels are left on the table. The aim here is to build – and keep building – audiences for your brand.
5. Content Analytics
By analysing our statistics and traffic, we’re able to understand which content worked with your audience and which didn’t. This will help us improve our content performance and grow your brand with the right material.