MARKETING
ANALYTICS
MARKETING
ANALYTICS
If you’d like to speak to the our specialists about how Andout can help you to realise your vision for your next project, please feel free to get in touch.
WHAT WE DO;
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today.Digital marketing analytics are the translation of customer behavior into actionable business data. Digital analytics tools can help companies understand what consumers are doing online, why they’re doing it, and how this behavior can be converted into digital marketing campaigns.
Analytics helps you understand the who, the what, and the how, to make sure your digital assets work as hard as you need them to, to meet your goals. From early KPI frameworks to full scale reporting, using a wide variety of tools, we know what to measure to extract business-critical and actionable insights and help guide your strategy and ensure your digital efforts are driving commercial impact.
Website Performance Analytics
We work within your analytics platform connecting data to decisions. Our expertise includes Google Analytics, Adobe Analytics, Bizible, and more.
We uncover unique insights by reviewing:
- Data Integrity and Tracking Optimization
- Custom KPIs and Marketing Measurement
- Visitor Behavior and Session Analysis
- Tag Management
- CRM Integration
- Monthly Reporting + Analysis
Marketing Performance Analytics
We integrate your omnichannel campaign performance for a full picture of how each channel is performing and build out data-driven channel optimizations.
Get the most from your marketing program with our:
- Website Tracking
- Paid Search Tracking
- Display Platforms
- SEO Campaign Tracking
- Social Media Tracking
- Referral Tracking
- Monthly Reporting + Analysis
Advanced Marketing Analytics
Our Ph.D. data scientists uncover deep insights, trends, and opportunities from your marketing and website data.
We invest in proprietary methods and technology to help brands solve complex marketing challenges, including:
- Media Mix Modeling
- Multi-Touch Attribution
- Search Based Market Intelligence
- Paid Media Budget Analysis
- Brand Health Tracking
- Lead Scoring Models
- Customer Segmentation